It is a heart-touching banner – about a girl and eyeglasses – which advertises an innovation concept. It is possible to set the eyeglasses like a binoculars. And the banner can also be set as the eyeglasses. In theory, a target group of this product had to be the population of India, China and other countries that don’t have an access to ophthalmologist’s services. Unfortunately, it wasn’t produced afterwards.

On request of Novocortex Сompany (the Netherlands), January 2007.